Challenges
India’s real estate market is highly saturated. Buyers use a mix of offline (referrals, brokers) and online channels, making it hard to find genuine prospects. Brokers report wasted effort on unqualified leads, inconsistent follow-ups, and missed opportunities (especially for non-branded developers). In Tier-1 cities there is intense competition and price sensitivity, while Tier-2 cities have growing demand but low awareness of new projects.
Solutions
Targeted Facebook & Google Ads:
Launch geo- and demographic-targeted campaigns for each project. Use Facebook lead ads and Google Search/Display campaigns with local keywords (e.g. “flats in Indore under 50 lakhs”). Create custom audiences and lookalikes to reach similar high-intent buyers. For example, Digital Synergie can run carousel and video ads on Facebook (India has-241m FB users) and localized Google Ads to capture intent-based leads.
Dedicated Landing Page Funnels:
Build project-specific landing pages with clear value propositions and strong calls-to-action (CTAs). Each ad should link to a funnel page (with lead capture form) that highlights the project’s USPs (RERA number, amenities, price). This matches ad messaging to page content for higher conversion. Offer e-brochures or site-visit booking on the page to entice inquiries.
Automated Lead Nurturing:
Integrate captured leads into a WhatsApp-enabled CRM. Use tools (e.g. Leadsquared, Zoho) to instantly tag the source and send auto-acknowledgement messages. Set up drip email/SMS/WhatsApp campaigns: once a lead comes in, automatically send follow-ups (e.g. project updates, finance info) at scheduled intervals. High open-rate channels like WhatsApp (98% open rate) ensure leads stay engaged.